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The Pitfalls of Impact Measurement (And How to Avoid Them)
The Social Impact Solutions Podcast
In this episode of the Social Impact Solutions podcast, hosts John Mark and Lauren Vanderpool discuss the top mistakes nonprofits make when measuring their impact. They emphasize the importance of starting impact measurement early, leveraging technology for data collection, and the necessity of consistent assessment tools.
The conversation also highlights the value of both qualitative and quantitative data in understanding program effectiveness and making informed decisions. Ultimately, they stress that measuring impact is crucial for nonprofits to scale their programs and attract funding.
Takeaways
- Impact measurement is essential for nonprofits of all sizes.
- Starting impact measurement early is beneficial for smaller organizations.
- Technology can simplify data collection and reporting processes.
- Digitizing data management leads to more efficient operations.
- Consistent assessment tools are crucial for accurate impact measurement.
- Qualitative data provides insights that quantitative data may miss.
- Nonprofits should aim for a mixed-methods approach in evaluations.
- Real-time data helps organizations pivot during unexpected events.
- Funders increasingly require data to justify their support.
- Measuring impact is the primary reason why donors give.
Chapters
00:00
Introduction to Nonprofit Impact Measurement
03:33
Common Pitfalls in Measuring Impact
06:35
The Importance of Digitizing Data
09:24
The Role of Assessment Tools
12:28
Qualitative vs Quantitative Methods
15:23
The Need for Real-Time Data
18:34
Understanding Program Context
21:13
The Value of Consistency in Measurement
24:34
Conclusion and Key Takeaways
44:59
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