Accelerate Fundraising with Strategic KPIs with Kaitlin Windle

The Social Impact Solutions Podcast

• 50 min

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What if 20% of your donors are driving 80% of your revenue—and you're not even looking at them? In this episode of the Social Impact Solutions Podcast, John Mark Vanderpool sits down with Kaitlin Windle, founder of Apt.io, a platform transforming how nonprofits track financial, fundraising, and impact data. Kaitlin brings the rare combo of investment banker precision and nonprofit grit to help you streamline reports, break down silos, and align your whole team around the KPIs that actually matter. You’ll learn: - Why “pace” is the most overlooked but critical fundraising metric - How to ditch expensive busywork and double down on what’s working - What donor segmentation reveals about sustainability (and where you’re wasting time) - The power of monthly board-ready dashboards to drive strategy and confidence - Why small nonprofits should ignore the omnichannel myth If you're a nonprofit leader tired of flying blind and want to drive funding with focus—this episode is your blueprint. 🎧 Plus: Download Apt's free KPI Checklist at apte.io Chapters 00:00 Introduction to Apt and Nonprofit Data Solutions 04:25 The Importance of Data Accessibility in Nonprofits 08:36 Challenges in Nonprofit Data Management 14:33 Breaking Down Silos for Operational Sustainability 20:46 The Role of KPIs in Nonprofit Strategy 26:55 Key Performance Indicators for Fundraising Success 32:47 Leveraging Donor Data for Growth 39:34 Streamlining Efforts for Greater Impact 47:20 Conclusion and Future Insights