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How Impact Reporting Helps You Raise More Money
The Social Impact Solutions Podcast
In this podcast episode, Lauren Vanderpool and John Mark Vanderpool discuss the critical importance of impact measurement for nonprofits. They explore how measuring and marketing social impact can enhance fundraising efforts and meet the expectations of modern donors.
The conversation covers the distinction between outputs and outcomes, the necessity of transparency in reporting, and the value of combining quantitative data with qualitative stories. They emphasize that understanding and communicating impact is essential for building trust with donors and ensuring the sustainability of nonprofit organizations.
Takeaways
- Funders want to see tangible results from nonprofits.
- The number one reason donors give is to create an impact.
- Nonprofits must report outcomes, not just outputs.
- Transparency in reporting builds trust with stakeholders.
- Negative results can be valuable for learning and improvement.
- Combining quantitative data with qualitative stories enhances impact reporting.
- Pre-post assessments are crucial for measuring program effectiveness.
- Building organizational capacity is essential for effective impact measurement.
- Impact measurement is a necessity in today's nonprofit landscape.
Chapters
00:00
Introduction to Impact Measurement
03:30
Understanding Outputs, Outcomes, and Long-Term Impacts
06:26
The Importance of Transparency in Reporting
09:33
Combining Quantitative and Qualitative Data
12:19
The Role of Storytelling in Fundraising
15:40
Practical Steps for Implementing Impact Measurement
18:37
The Necessity of Impact Measurement for Nonprofits
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