Turning Powerful Nonprofit Stories Into Measurable Impact with Julie Davitz

The Social Impact Solutions Podcast

• 32 min

Play episode

Summary In this conversation, John Mark Vanderpool and Julie Davitz discuss the importance of impact marketing and measurement, exploring how Plus Media Solutions is revolutionizing the way organizations engage with their audiences. They delve into the challenges of storytelling in media, the need for clear calls to action, and the innovative features of Plus Media that allow for real-time engagement and data collection. Through case studies and practical examples, they highlight the significance of understanding impact goals and the strategies necessary for effective campaigns. Get Julie's Media Campaign Checklist: https://40014997.fs1.hubspotusercontent-na1.net/hubfs/40014997/Plus%2BMedia%2B-%2BContent%2BImpact%2BChecklist.pdf Takeaways - Impact marketing focuses on measuring the effectiveness of campaigns. - Storytelling in media often lacks a clear call to action. - Plus Media Solutions engages viewers through interactive content. - Real-time data collection is crucial for measuring impact. - Understanding impact goals is essential for successful campaigns. - Clicks and likes are not enough; meaningful engagement matters. - Innovative features of Plus Media enhance audience interaction. - Case studies demonstrate the effectiveness of Plus Media's approach. - The future of impact marketing relies on data-driven strategies. Chapters 00:00 Introduction to Impact Marketing 04:07 The Role of Plus Media Solutions 07:05 Engaging Audiences Through Storytelling 09:43 Measuring Impact and Engagement 12:41 Case Studies: Success Stories 15:28 Innovative Features of Plus Media 18:31 Addressing Social Issues Through Media 21:35 The Importance of Data in Campaigns 24:07 Creating Effective Impact Strategies 26:49 Conclusion and Future Outlook Keywords impact marketing, impact measurement, storytelling, audience engagement, nonprofit, Plus Media Solutions, case studies, campaign strategies, data analytics, social impact